New Year, New Projects

I have two major self-directed projects year! The first is a card game for my Shrumans and the second is a series called Spindleroot.

The card game will be a casual dedicated deck with light strategy and fun for all ages. There will be mushrooms galore with categories like medicinal, edible, and poisonous that will educate on the sheer variety of fungal species! I start with designing the game play and then illustrate the full deck of cards. Once the art assets are in place, there is sure to be a crowdfunding campaign (most likely Kickstarter) to help with the manufacturing costs of the finished card game.

Spindleroot is the series name for a project I am developing featuring a magical world inhabited by animal characters. For the time being, it includes artwork that is set in the same universe, but there are plans to include other forms of media. I am gradually building Spindleroot with each piece and look forward to sharing the unfolding narrative.

Speaking of Spindleroot, I finished one more illustration in the series this month titled "Beware the Wyrm". Enjoy a few of the progress images below.

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Project Support

To fit all these epic illustration projects into my schedule, I need to reduce my typical freelance load. This leaves me a little short on funds, so that's where having more passive income really helps. This can include things like print sales and other items in my shop. Here are all the ways to help:

1. Share My Art Online

   • Send links to your friends to my website or print shop or repost my art on social media. Please remember to put my name in the post ( "art by Candice Broersma") for proper crediting. It’s easy to forget, but important to do whenever you post artist’s work online

2. Subscribe to my Newsletter

   • It’s free and comes just once a month except for special event announcements

3. Follow and "Like" Me on Social Media

   • You know the shpeel. More activity is attractive to the finicky algorithms, which will in turn boost my visibility

4. Buy My Prints, Stationery, etc.

   • From my website store and print shop

5. Donate Directly

   • Any little bit helps! Donation link here

Links to Socials

Art Store Launched and Ready

With the gradual decline of Etsy and privacy issues with both Shopify and Etsy, I have resolved to use the integrated Squarespace store feature. So far it has been working great! I am still needing feedback, so email me if you come across any issues with the interface. Use code "MUSHLOVE" for a 25% discount on orders of $20 and up!

Some new items you can find in my store are these tiny originals inspired by Spirited Away. Catch them at my store sale or see them in-person at my November and December events!

November and December Events

I have in-person events happening in Iowa City! The December 14 Holiday Market is happening regardless, but I am on the waitlist. I wanted to get the date out there and will update everyone as soon as I get word of my vendor status!

Typography Basics for Illustrated Book Covers: Content

Last time, we looked at how genre informed book cover typography. For this installment, we are going to look at a novel’s content: story, mood, and theme. How can we use the content itself to hone in on typography decisions?

Great content to use for a book cover includes that which:

1. Aligns with the genre

2. Provides an element unique to the book

3. Is visually appealing/attention-grabbing

4. Plays a major role in the plot

We have a range of options available to us within the content of a novel and some of it can represent the novel well, but may not work as a cover. You can narrow down content by considering how it aligns with the points above. 

The best way to explain how content informs typography is to look at a few of my book covers and explain the process. Keep in mind that I start out with a much more extensive content list when I first read a book. I will go over the boiled-down content that makes it to the final cover. Let's check it out!

Worlds Apart

Content: outer space, aliens, alien cities, space ships, pre-teen suburban characters, middle school 
Mood: adventure, suspense, drama, wonder, loyalty, resilience
Themes: friendship, relationships, self-discovery, science and technology

Worlds Apartrequired a clean, minimal look to the text that is ideal for the sci fi genre. The wide, short characters of this particular font, "Excluded", strongly suggests fonts of popular sci fi adventure IPs like Star Wars. The content of the novel that could inform the typography needed to be subtle, so I went with creating a material effect on the letters. In this case, I made the letters look like neon tubing. It's bright, screams "sci fi", and makes direct reference to the content of the novel. The protagonist spends most of her time in a dense futuristic city on an alien planet, which is filled with neon signs. This concept will carry through each book in the series, with the title font staying the same, but changing material to reflect new alien worlds. 

Buddy the Knight and the Queen of Sorrow

Content: stuffed animal characters, fairytale-like lands (dark castle), medieval objects and archetypes (swords, amulets, wizards)
Mood: classic, nostalgic, epic, adventure, suspense
Themes: friendship, courage, teamwork

Buddy reads like a classic fairytale about a brave knight and makes many mentions of chivalry and knighthood. This was a primary focus for the font and motif elements. The choice of using a decorative border motif, especially in gold, makes a direct reference to the beautiful gold foil on vintage books, including illustrated storybooks that often have a series of "vignettes" on the cover with scenes or characters. This partnered with the medieval feel of the serif font ("Yana") brings together the themes and mood of the novel. Delicate swashes, like the swoopy on the "W" fill out the negative space in the composition and adds a little extra decoration that you see in font choices for fairytale book covers. Also note the banner elements for the author name and in the title, which suggests heraldic flags. The content of the novel makes a more direct appearance in the border motif with the inclusion of the owl, which is one of the important stuffed animal characters. 

Princess Rouran and the Dragon Chariot of 10,0000 Sages
 

Content: Chinese mythological creatures (dragon Qiu niu), magic door, Chinese zither, Rouran Khaganate
Mood: philosophical, surreal, mystery, adventure, epic
Themes: time-travel, society and culture, teamwork, historic events, mythology

Princess Rouran is a YA novel with some relatively sophisticated topics, so I went with a delicate approach to incorporating the content of the novel into the typography. I used Trajan Pro 3 for the title, which is a great go-to for YA and adult fantasy. It has a scholarly feel that compliments the historical elements of the novel. I was able to add visual interest by using line-based decorative motifs that I found in pictures of ancient Chinese and Mongolian artifacts. The door knob features a more authentic motif to the Rouran Khaganate (a major setting), while the line motifs on the top and bottom are designs that can technically be found in the same region albeit at a later time period. The motifs bring in a cultural element while the clouds shapes suggest fantasy and mythology. An inner swoosh to the "O" in "Rouran" mimics the horn-like shapes in the motifs and is a small way to add whimsy to the minimal font.

New Canvas Prints

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I have a new product that is truly the bee's knees. This is the first stretched canvas print that I've ordered and added to my Etsy store. It's signed and ready to hang without the need for a frame or plexiglass! Could a more perfect gift exist for your mushroom-loving friends?

Stock image at top designed by Freepik

Typography Basics for Illustrated Book Covers: Genre

Typography to book covers is like the right frame for a painting. It can elevate the art or undermine it. I am going to boil down some beginner tips to approaching cover typography. Let's get into it!

The Golden Rule: Make Every Design Choice Intentional

This applies to all cover design scenarios and if you can only focus on one thing when designing book covers, remember this. When selecting a font or modifying it, make sure there is a good reason for it. The intent behind your typography decisions should be communicating:

• the genre

• the novel's story/mood/theme

• the composition's balance/overall concept

Poor design choices fail to address these factors or try to address a surface-level version. Sometimes typographic choices can be based on trends, but if the trendy font or design concept fails to communicate in these 3 areas for your specific cover situation, it will appear out of place.

The Genre

Genre dictates so much about font choice that you can deduce a novel's genre just by looking at the spine. Go to a library or book store and guess the genre by the font choice on the spine. It's a great exercise!

I will give a few examples from the genres I know best, which is YA and Middle Grade fantasy/sci fi, but some observations can be applied to other genres or conversely show what fonts don't work.
 

Fonts By Age-Based Genre:

Middle Grade Fiction Fonts: Can be all-caps or mix of caps and lower-case. Can use "hand-drawn" and "naïve" style fonts, conservative on swashes, but letterforms are full of character. Leans towards heavier fonts

YA Fiction Fonts: Usually all-caps except in Paranormal. More variation in weight including thin fonts, heavily modulated fonts, and script fonts. Can include a moderate amount of embellishments. Differs from Adult genres by more color and expressive styles

Fonts By Literary Genre:

Fantasy: Makes greater use of serif and script fonts than other genres, especially fonts that reflect "older" styles. Can use ornaments, glyphs, and other decorative elements. There are a range of font color and textural options depending on sub-genre.

Popular Fantasy Sub-Genres:

Epic/High: Often uses serif fonts that can be medieval and gothic-inspired. Tends to be bold, but elegant. Font color and texture can be metallic or stone-like to suggest royalty or antiquity

Urban: Has flexibility with font style, but often uses sans-serif, graffiti-like, or angular letters to communicate the urban element. Textures can be gritty or on the other end, neon and glowy for city settings

Dark: Makes use of serif fonts that can be gothic, pointy, and distressed in YA. Middle grade showcases more gritty sans-serif fonts 

Paranormal: Uses a variety of serif, sans-serif, and script that evoke mystery. Is distinct for many instances of simple lower-case lettering in YA paranormal as well as delicate script fonts with flourishes

Historical: Uses period-inspired fonts that can be serif or calligraphic

Mythic: Uses serif, runic, and inscribed fonts that evoke the visual properties of corresponding ancient written languages. Metallic, stone-like, and celestial textures work well with this genre

Fairytale: Here you will find the most ornate serif and script fonts with generous flourishes. Metallic and glowing effects can also be applicable

Sci Fi: Makes more use of sans-serif fonts, especially fonts that reflect "newer" and "modern" styles. Usually stays away from ornaments and decorative elements and creates visual interest by how the font is incorporated into the image. Font color is often white or light-colored on darker backgrounds, but can utilize silver metallic and neon-inspired finishes that communicate sleek and futuristic

Example Sci Fi Sub-Genres:

Space Opera: Uses bold, futuristic sans-serif fonts. Letters can be notably wide or use heavy kerning to suggest the vastness of space

Dystopian: Uses gritty, distressed sans-serif fonts that are minimalist or industrial. Muted tones like gray, black, and red help express bleak and harsh settings

I will get into how you incorporate the content of the novel as well as working with the overall composition in future typography forays! Feel free to send me your cover design questions and I will fit them in my newsletter!

Stock images designed by Freepik

Iowa City Lib Con

Tomorrow, Saturday is Lib Con, a little library comic con at the Iowa City Public Library from 10am-4pm. Come and see my cool new stationery stand! I love how lightweight and portable it is. Fancy level at %110. 

You will see some of my fall and winter themed greeting cards and my signed prints. There is a special deal involving FREE stickers, so pop in when you have a chance.

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